Chobani Woolworths

Chobani approached Dot to redress fridges in Woolworths stores, to celebrate and promote the launch of their new Healthy Bites range.

Inspired by the Chobani flagship store design in SOHO New York, Dot Design developed a visually impactful and easy to install redress kit to fit over the standard Woolworths refrigerators. Highlighting the new healthy bites range through the use of timber, illumination and signage to educate the customer of these “new to market” products. The trial was a huge success, with a significant increase in Chobani sales. A national rollout of Woolworths stores followed.