Dan Murphy’s “Magic Moments” Activation Kit - Aperol Spritz
Retail takeover built for speed. In 2023, Dot was engaged by Dan Murphy’s VM team to create a retrofit hardware kit for the Magic Moments space across selected stores. The goal was a flexible system that lets brands temporarily take over the area for short in‑store tasting activations, with fast swaps of campaign graphics and assets.
Dot developed a modular kit combining permanent infrastructure with interchangeable branded elements, allowing the space to be quickly dressed for activation and just as easily returned to base.
We delivered:
- Custom retrofit‑ready hardware
- Variable print assets produced to store‑specific knife lines
- Meticulously packed, activation‑ready kits
- Direct‑to‑store delivery aligned to each rollout
Built for rapid turnaround and deployment, the system supports evolving brand needs while maintaining consistency, control, and execution at scale. Flexible. Repeatable. Activation‑ready.
