Shopper Product & Activations

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Shopper Product & Activations

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Shopper Product & Activations

The key to successful product marketing is to increase the number of shopper or brand activations. Brand activations are a renowned strategy that aims to engage customers through interactive brand experiences. Such brand experiences could include pop-up stores, sampling campaigns, PR gifting, in-store promotions, and more.

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Brand Activations and Impulse Buying

Did you know that impulse buying accounts for around 40-80 per cent of total retail purchases? In particular – brand activations are notoriously effective in driving impulse sales. In comparison to regular purchases, impulse sales are unplanned, ‘spur of the moment’ purchases. It is no coincidence that impulse sales are the new norm for everyday shoppers – there are ways to take impulse buying to the next level.

Why Are Brand Activations Effective in Converting Shoppers?

Numerous strategies are responsible for making brand activations highly effective. Here are some of our favourite strategies that we use at Dot Design:

Retail brand events / Pop-up executions
Custom Signage

Retail Brand Events / Pop-Up Executions

Retail brand events and pop-up stores are highly interactive spaces for customers to engage with your products. Sampling campaigns in combination with events like these are an ideal way to get people talking about your product. Temporary event set-ups are easy to execute and cost-friendly. At Dot, we can proudly bring your brand events to life from start to finish – we design, manufacture, deliver, and install your pop-up displays so you don’t have to!

Custom Signage

Custom signage is absolutely crucial to draw in customers. It reflects your brand’s ethos and aesthetic, and is often the first impression customers take in from your business. At Dot, we specialise in unique, custom signage to suit any brand, event, or product. From classic, to neon, to custom LED signage – we have all bases covered!

All in all, it is important to remember that marketing always goes beyond the product itself. With a few strategies in mind – your brand can lead to ultimate success! Brand activations are made easy with the experts at Dot Design – contact us below or view our work below. Let’s innovate together!

Electrolux Shopper Product and Activations

Electrolux speaks quality, and they need their executions to reflect this instore. Retail is getting cluttered and while bigger and brighter is easy, reflecting the quality cues of their products needed to be captured. Their displays were smart, clean and reflected the brands quality. Digital screens and considered lighting made these units a clear standout in all retail settings.