Penfolds Cellar Stack
With the challenge of bringing younger less wine savvy shoppers into the Penfolds brand and more specifically cellaring, Immediate designed and developed Cellar Stack by Penfolds, a modular, stackable, art piece designed to grow as its owners collection does.
Presenting the @penfolds Cellar Stack. A hand poured, custom shaped resin wine holder with a cork and neoprene lining.
