3 Benefits Of Investing In Custom Signage for Your Business

There are many components to consider when marketing your business. Signage, being one of them, is incredibly crucial for a variety of reasons. Custom signage, in particular, is incredibly beneficial for your retail displays. It represents your business’ image while attracting new potential and loyal returning customers. Almost 4 out of 5 people have previously reported that they had trouble locating a business due to poor or lack of signage.

At Dot Design Group, we understand the impacts of custom signage – it can either make or break your business. That’s why we’re the first port of call for anything signage-related! Honing in on our expertise, here are 3 benefits why you should invest in signage for your retail displays: 


 1. Custom Signage is Memorable to Customers – First Impressions Matter! 

Your business’ sign is typically the first thing that a customer sees when they walk into your store or lay their eyes on a retail display. In fact, customers often notice a business’ logo colour, playing a crucial part in effective custom signage. In a recent survey, almost 79 per cent of customers reported that they believe that signage reflects the quality of a business and the product or service offered. Therefore, it’s absolutely integral that your signage is memorable so that customers can return to support your business. 

Invest in High-Quality Custom Signage

Here are some features of signage that you should invest in: 

  • Your sign is easy to read 
  • Sign is well lit and super bright 
  • Placing the sign in a good position, away from elements that could distract the customer from seeing it
  • Text size, font, and style is legible and simple
  • Sign should be unique from other surrounding signs, props, or your retail display


Brand LED: Dot Design Group 

Brand LED Dot Design Group

At Dot, we offer a leading Brand LED service, creating custom, high quality, patent pending LED signage for businesses. Brand LED is perfect for shop fronts, retail displays, shop fitting, and even pop-up stores. Here are some of its features: 

  • Ultra bright light can be seen for miles 
  • Energy saving and cost-efficient – LED lights are best for the environment
  • Super easy application – can mount Brand LED signage on any walls or other surfaces 
  • Fast and global delivery – efficient packing and transport available 

For more information on how to order, visit our site


2. Custom Signage Benefits Your Business’ Marketing Strategy 

Custom signage is great for increasing your business’ visibility, and sharing your brand’s ethos. While there may be initial small upfront costs to invest in custom signage, it is worth every penny! Your signage will continue to advertise your company 24/7, rain or shine. Therefore, signage is the most effective yet passive way to attract new and returning customers to your store. 


3. Custom Signage Drives Impulse Sales 

Businesses make around 20 to 45 per cent of its sales from impulse consumers. Signage is significantly responsible for driving this! This is due to the sign’s effectiveness in creating a sense of urgency towards the consumer for needing the product then and there. However, signage must be placed strategically in the store, or surrounding point of purchase displays for peak effectiveness. With Brand LED, we can help your business increase traffic with our custom signage services! 


All in all, custom signage is the ultimate way to increase brand exposure and attract customers, old and new. Need help designing your first custom sign? At Dot, we can take care of you and your business from start to finish. Contact us here for a quote!

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